Fuel: Eat clean, live well
Sentinel Crossfit in Seoul, South Korea came to me to help build their brand for a new chain of food stalls focusing on clean eating and nutrition. They wanted Fuel to showcase not only a focus on replenishing nutrients to the body but also a fun and inviting feel for people of all fitness levels to enjoy the brand and it's menu items.
Inspired by vintage signage, the Fuel identity was born. The muted blue-green tones are accented by a pop of warm orange tones to represent the idea of igniting our energy sources within our body.